Case Narrative and the Rule of Seven

f you are familiar with marketing, you’ve likely heard the phrase, “the Rule of Seven.” It’s an old marketing adage that means someone has to see or hear your message at least seven times before it sinks in. How does this apply to case narrative? The process of...

Working With a Philadelphia Medical Illustrator

few weeks ago we talked about the need for Philadelphia medical illustrations at trial, and why textbook and medical images aren’t enough to make your case to the jury. But a medical illustration is only as good as the illustrator behind it. An illustration has to...

Getting Inside the Mind of the Jury

Imagine this: Closing arguments have finished and the jury has left to deliberate. You await the verdict, confident in the outcome. Your case was cut and dry, your experts were well-spoken and persuasive, and the jurors were attentive during your closing statement....