No matter how strong your case is, no matter how compelling your arguments, the jury could still derail your case. They might not understand the information presented, focus on irrelevant facts, or incorporate their own biases in their conclusions.
Traditionally, mock jury exercises have helped attorneys identify potential pitfalls, allowing them to hone their arguments and identify strengths and weaknesses in the case. The issue with mock trials is that they can be costly and don’t always provide statistically significant findings.
Predict™, on the other hand, offers benefits that aren’t possible with a mock jury. Plus, you’re not limited to using it for trial only. It can reveal valuable insights in pre-suit, discovery, and mediation, too.
We asked one Predict user to describe his experience, and he had this to say:
“The short answer is that it works! If there is a case that I think has a pretty high likelihood that is going to trial, I want to *not win* the case with the focus group; I want to understand where the points of resistance are. I want to fully understand—what are the messages that we are using that aren’t selling?”
He continues…
“The way in which we write Predict scripts is to really try to make them as defense-oriented as possible. The best way for me to use Predict is to try to lose and then to understand why I’m losing and reverse engineer the loss into a more appealing and compelling theme or story for trial.”
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