Modern technology can be both a blessing and a curse. It has provided us with countless new resources in the courtroom, but it has also fundamentally changed how modern jurors process and retain information. We’ve already discussed how our attention spans are now shorter than that of a goldfish, which isn’t surprising considering the average American spends 11 hours a day on electronic media. Eleven hours is how long it would take to watch all three Lord of the Rings movies – the extended versions.
But that time is not just spent scrolling through Facebook feeds. Most Americans now consume the majority of their information through the Internet. Gone are the days of studying at the library – all the information you could possibly need is just a click away! And the information is often also available in a visual format. Perhaps Americans find information on the Internet so appealing because 65% of us are visual learners.
A smart litigator keeps all these facts in mind when preparing for a jury trial. By understanding how the modern juror consumes information, you can see why they feel frustrated sitting through a trial. They aren’t interested in the steady delivery of information: they want information given to them quickly and in a memorable format. We’ve often heard jurors post-trial say something along the lines of, “I could have googled it much faster and gotten the information myself. It was frustrating it took so long to get to the point.”
So how can you present your case to a media-savvy society while still establishing a firm legal framework? Not surprisingly, having a good visual strategy to present your case is one of the best ways to make your point and ensure jury retention of critical information. Studies have shown that visuals stick better in long-term memory, transmit messages faster, and improve comprehension.
If you’re looking to get the most bang for your buck, considering using animations. Your success at trial often comes down to how well jurors comprehend your case theory. If this involves complicated processes – such as the inner workings of a machine or the human body – animations can help bring clarity. Animations can bring the jury to the scene of an accident or help them understand how an alternate design would have prevented product failure. Don’t underestimate the power of visuals in litigation.
Expert Animations from Precise
If you’re faced with a complex litigation, contact the experts at Precise to discover how our animations can bring clarity to your case. Don’t put off calling to the last minute – there are a host of benefits to starting animations early, including cost savings. Let us put our expertise and experience to work for you – contact us today.