When it comes to jury selection, some lawyers rely on their gut and experience to guide them. They feel that seeking input from a Philadelphia jury consultant is a waste of time and money. They have many reasons for this:
- There is no way to know for certain what jurors will show up in your jury pool.
- You have a limited number of strikes at your disposal.
- Some jurors will never vote your way, no matter what.
However, dismissing jury research out of hand can prove detrimental to your case. Lawyers often depend on evidence to sway the opinions of jurors. But previously held opinions are more likely to color how jurors view and interpret the evidence than the evidence is to change their opinion. If a juror is set against you, they may even sway other jurors to their side.
What if there was a way to know which jurors will accept your case and which will reject it before you even reach the courtroom? What if you could know juror attitudes toward the specific facts of your case, or how they will respond to certain demonstratives or testimony? Traditional jury profiling and mock juries are not only expensive and time-consuming endeavours, they may or may not deliver usable results. Mock juries give you a small sample size that is not likely to reflect the actual jury you end up with. Jury profiling is based on generalizations and not the exact circumstances of your case, leaving a wide margin of error.
Take the Guesswork Out of Jury Selection and Case Preparation with Predict™
Our premier jury research tool allows you to test the specifics of your case against statistically-valid populations, producing predictive models that help you measure likely jury outcomes. It eliminates the weaknesses of traditional jury profiling and mock juries: namely, small sample size and statistics based on generalizations.
Predict’s results also take you beyond jury selection, helping you develop your case narrative, exhibits, and demonstratives. With Predict you can get feedback on how jurors will respond to evidence, testimony, and more. Backed by this information, we can then help you develop the demonstratives and presentation you need to effectively communicate with the jury.
Precise: Going Beyond the Traditional Philadelphia Jury Consultant
At Precise, we are your one-stop trial services solution. From jury research and consulting, to demonstratives and eDiscovery managed services, we have the expert, affordable services you need. For more information on our services, call us at 866-277-3247. For questions about Predict, speak to Paul Null at ext. 105.