When looking for outstanding trial graphics, Wilmington, DE attorneys have been turning to Precise Law for nearly two decades. That is because our experts know how to produce exhibits that communicate critical information to the jury clearly and effectively. Trial graphics are a collaboration between the artist and the attorney, so it is important to have a clear vision as to what role you want the graphic to play in your presentation in order to maximize its effectiveness. It is also important to remember that, when it comes to visuals, less is more. With that in mind, here are some tips on how to keep your trial graphic a lean, mean, fighting machine.
Highlight Only the Most Important Information
Have you ever opened a textbook and found entire sections covered in yellow highlighter? Instead of helping you locate key information, you now have to search for it amongst a distracting, vibrant sea. The same is true for trial graphics. If you present all your information as “most important,” jurors will have a hard time latching onto the key themes of your case. Use trial graphics to reinforce critical evidence or information, allowing it to stand out clearly in jurors’ minds.
Focus Their Attention
You should identify the most important element of each graphic so that it can be the dominant feature on the screen. This will help viewers know where to focus their attention and how to determine the importance of information on the screen. Additional information should only be included if it is ancillary to the main theme of that particular graphic.
Serve Information in Bite-Sized Amounts
It is important to pace your presentation so that you don’t overwhelm jurors with information overload. Trial graphics can help you establish your pacing by controlling how information is introduced to the jury. For example, if you need to establish a timeline, you can have the graphic populate one entry at a time. This allows you to spend as much or as little time on a point as you need, without jurors being distracted by a completed timeline or reading ahead to other points.
Simplicity is Key
You don’t need to fill your trial graphics with bells and whistles in order for them to be effective. Too many effects can become distracting and lose their emphasis – just like a page covered in yellow highlighter. Remember that the purpose of a trial graphic is to inform, not to entertain. If, at the end of the day, the jury grasps your key theme and recalls your evidence, then the graphic was a success.
Choose the Experts in Trial Graphics – Wilmington, DE
Precise’s litigation support services give you the leverage you need, in and out of the courtroom. Call us today at 866-277-3247 to learn more about our trial graphics and animations.