Case Narrative and the Rule of Seven

March 23rd, 2017|Blog|

Photo: pointnshoot, Flickr Creative Commons If you are familiar with marketing, you’ve likely heard the phrase, “the Rule of Seven.” It’s an old marketing adage that means someone has to see or hear your message at least seven times before it sinks in. How does this apply to case narrative? The process of getting jurors to understand [...]

Working With a Philadelphia Medical Illustrator

March 16th, 2017|Blog|

A few weeks ago we talked about the need for Philadelphia medical illustrations at trial, and why textbook and medical images aren’t enough to make your case to the jury. But a medical illustration is only as good as the illustrator behind it. An illustration has to recreate the severity of an injury without crossing the line into [...]

Getting Inside the Mind of the Jury

March 10th, 2017|Blog|

Photo: Indiana Humanities, Flickr Creative Commons Imagine this: Closing arguments have finished and the jury has left to deliberate. You await the verdict, confident in the outcome. Your case was cut and dry, your experts were well-spoken and persuasive, and the jurors were attentive during your closing statement. Then the jury returns with their verdict [...]

Bring Testimony to Life With Trial Animations from Precise

March 3rd, 2017|Blog|

Screenshot from our intubation animation Imagine you are working on a medical malpractice case involving complications from a misplaced breathing tube. You call your expert to the stand and ask them to tell the jury how to properly intubate (place a breathing tube in) a patient. The expert proceeds to tell the jury: “If you're [...]